FLAGSHIP BRAND臻骨鲜配
Fresh Food
Fresh raw diets designed for one pet at a time — science-backed, nutritionist-approved, made this week, never frozen.
See the meal planEVERYDAY MEALS DESERVE REAL CARE
Every meal, carefully made for your furry family.
Breed, age, weight, digestion, allergies — no two are alike. We formulate for yours alone: science-backed, nutritionist-approved, made fresh each week, never frozen, delivered cold to your door.
- Nutritionist-approved
- Made fresh weekly · never frozen
- A diet of one · bespoke
OUR BRANDS
Four Pillars. One Promise.
FLAGSHIP BRAND乐宠科技
Tech
Health profiles, recipe modelling, and adjustments as it changes — technology models; a human decides.
See what's in development
乐宠好物
Toys
Goods made for enrichment, play and closer bonds — made slowly, launched when ready.
See what's in development
乐宠服务
Services
Expert care and convenient services that support your pet's well-being.
See what's in development
THE HAPPY PETS JOURNEY
Designed Around a Happier Life
Feed
Nutritious fresh food, crafted for health inside and out.
Track
Smart technology that helps you understand their world better.
Play
Engaging toys and activities for mind, body and joy.
Care
Trusted services and support for every stage of life.
AVAILABLE NOW
Ready to bring home today.
ZGXP · FRESH MEAL PLAN
Fresh food for yours alone
Formulated for their breed, age, weight and condition — nutritionist-approved, made fresh each week, never frozen, delivered cold.
From ¥29 / meal
Start their profile
ZGXP · FREEZE-DRIED SNACKS
Freeze-dried snacks · four kinds
Chicken liver, duck liver, salmon and beef liver — a little something for after walks, between training, and quiet days at home.
50 g · cats and dogs
Explore the snacksQuality You Can Trust
Human-grade ingredients and premium materials.
Transparency Always
Clear sourcing, honest info, and open communication.
Expert-Backed Care
Nutritionists, veterinarians, and specialists on our team.
Convenience for You
Deliveries, easy subscriptions, and seamless experiences.
New range preview
Four freeze-dried treats, ready to meet you.
Chicken liver, duck liver, salmon and beef liver. Explore the range while online ordering is being prepared.
Explore the snacks
OUR BRAND COMPANIONS
Meet Coco and Nala.
A cat and a dog — our two brand companions. Not customer pets, but the everyday we want to protect: eat well, stay close. You'll meet them all through the mini program.
Join the Happy Pets Family
Be the first to know about new products, expert tips, and exclusive offers — made for a happier life together.