Insights
Notes on fresh food, nutrition and care — everything we know, gladly told.
A diet of one: what it actually means
A diet of one means feeding this pet according to this pet's situation, every meal: a two-minute profile, system modeling, nutritionist review, cooked fresh each week, delivered cold.
Making your own cat food: where the difficulty actually is
Homemade cat food isn't hard because of love — it's hard because of three things: ratios, ingredients and storage, and the most underestimated one, consistency.
The first week: a 7–14 day transition plan, and the three signals to watch
Most failed food transitions aren't the food's fault — it's the pace. A 7–14 day plan, plus the three signals to watch.
Will raw feeding make my dog aggressive?
No — and the myth deserves a proper debunking. What actually matters: sourcing records, the cold chain, and a complete recipe.
What documents should a fresh pet food brand have? A checklist for owners
We won't define what regulators require. Instead: a six-item checklist so you can verify any fresh pet food brand yourself — including us.
Is raw feeding safe? Parasites, bacteria, and the three questions you should ask
Safety doesn't come from adjectives — it comes from how things are done. Our answers to the three real risks of raw feeding, plus three questions you can ask any brand. Including us.